Design Your Brand Blueprint
brand building intensive Workshop series
Led by Identity Designer and Brand Consultant Annette Prapasiri, this intensive workshop series aims to help owners of existing and emerging businesses become more informed purchasers of design and advertising.
Asking for a logo before you have a brand strategy worked out is like shopping for a front door before you have a blueprint for your house. My goal is to educate people about the why, what and how of brand building, to help them see clearly where and how they ought to invest their money.
This 6-session workshop series (3 independent sessions + 3 group sessions) will help you:
Define your brand essence : Who + What + How + Why
Clarify which audiences you hope to serve
Determine your positioning within your market
Distinguish between branding, marketing, advertising and design in order to target your communication spending.
Over the course of this workshop series you will:
Learn how to confidently determine where to invest your branding resources
Identify factors to consider when naming your business, product or service
Explore the elements of a compelling brand tagline
Learn to dress your brand to amplify your message
Find out what makes a good “logo”
Practice choosing your content producers: DIY vs. freelancer vs. agency; designer vs. marketer/brander; etc.
This series dives into important considerations that can help your brand thrive in diverse market conditions and achieve the long-term fulfillment of your ambitions.
Limited to 10 participants.
This workshop is designed for highly self-reflective, self-motivated and accountable leaders and change-makers. Time commitment is key to getting the most out of this workshop series. The process and approach will be most beneficial for individuals who:
Are ready to invest in the entire process
Have stamina for indoor classroom learning (3 sessions; 3–4 hours each)
Are willing to do independent pre-work before each group session (3 pre-work sessions; 1–2 hours each)
Enjoy self-empowering and self-discovery exercises
Have a growth-mindset—Believe that one can grow and change
Are empathetic—Capable of putting themselves in another’s shoes and not afraid of connection
Have a spirit of service
See their business as an extension of themselves
Saturday | 3 November 2018 | 9 AM to Noon
Saturday | 10 November 2018 | 9 AM to 1 PM
Saturday | 17 November 2018 | 9 AM to Noon
Participants are expected to complete pre-work ahead of Sessions One, Two and Three. One to two hours of time is estimated for each pre-work session.
Online registration and pre-payment (with a debit or credit card) is required and necessary for you to have time to do the pre-work for Session One.
To ensure that you will have enough time to do your assignment and to help us anticipate room set-up and refreshment accommodations, please register by Friday, November 2 at noon.
Light refreshments will be served at each group session.