Update colors to match existing chair colors; eliminate name confusion by setting the Sweetwater all in white; set the logotype in a different typeface cut of the same font that is more legible and less sharp at vertices; morph logo mark into water dragon; change proportion to increase legibility at small dimensions
Full presentation of the Identity Signature with logo mark, logotype and tagline.
Water Dragon Mark with Tagline
This design is used on employee t-shirt.
ID Horizontal Orientation
Use as Email Signature and in tight ad space
Water Dragon Mark with Logotype
Alternate ID to the square version; used in layout when tagline will appear else where in the piece as a separate graphic.
Website Landing Page
Simple slide gallery with hours, contact info and reservation button.
Masthead contextualize existing restaurant slogan, Eat Here Now, rendered in secondary color palette. Water dragon mark leads the way. The email sections are divided into three sections—Eat: for all food related content, Here: Other content about the restaurant events or the merchandise, Now: Monthly 2% Cash Proceed Recipient and other news around town that is relevant to Sweetwater audience.