Minimalist logotype gesture signifies efficiency. We call the ID mark “Flight V”, signifying large bird gaining height.
This Flight V mark is rendered in four shades of orange-red to mimic origami folds. We see origami as the art of transformation, a perfect symbol for a company that promises to handle change on the fly.
Simple and Bold
Flight V set in a square of VidCAD red is used as their site favicon and dock icon.
Mastermind Membership ID
Mastermind Membership ID takes off on Dock Icon with an infinite bowtie to suggest top-notch service package.
Business Card Front
Playing on the new platform name Phoenix, we use this fiery image as a background of the front of their business card and brochure.
Business Card Back
Business cards are mostly handed out at trade shows. VidCAD requested that we leave them plenty of room to write down notes for their customers.
How Does It Work
This infographic is used in the product brochure and as website graphic, making it easy to understand how VidCAD works.